By the end of 2011, 6 billion people were mobile subscribers, or an incredible 87% of the world population versus just 5% 15 years ago. This global, en masse adoption of mobile is not without consequences for marketing and CRM. Going forward, how can companies best leverage the marketing possibilities of the mobile channel? BeforeRead more…

What is Jugaad? “The delicate art of improvising ingenious solutions,” explains Navi Radjou, Jaideep Prabhu, and Simone Ahuja. What is this approach to innovation, created in the remote Indian countryside? Why is it changing the lives of millions of consumers worldwide? How can it help Western companies to develop their creativity?     In environmentsRead more…

Gary Hamel, Jossey-Bass, February 2012. In with autonomy and liberty, out with bureaucracy and control. Gary Hamel, management guru, is adamant that in an increasingly uncertain environment, what matters most is reinventing the way you manage. This approach is light years away from the theories of the 20th century that called for command & control.Read more…

Wharton professor of management Mathew Bidwell is adamant that, although on average better paid, external recruits do not perform as well as internal employees promoted to equivalent positions. What are the goals of HR managers looking to tap the internal talent pipeline? 1. Limit adjustment time: External recruits need about two years to reach cruisingRead more…

“I never get involved in politics,” “I hate power plays, they create a bad atmosphere in teams.” Associated with ego and underhanded manipulations, politics have a bad name in companies. Yet, given recent financial constraints, political maneuvering for limited resources is on the rise. Is this cause for concern? In a difficult economic situation, leadersRead more…