Based on L’expérience : le nouveau moteur de l’entreprise, by Christophe Rebours and Inès Pauly (Diateino, October 2016); “Why the Millions We Spend on Employee Engagement Buy Us So Little” by Jacob Morgan (Harvard Business Review, March 2017); “How Satya Nadella is making Microsoft cool again, and taking on Apple and Amazon” by Paul Smith (Financial Review, November 2016)
Based on L’expérience : le nouveau moteur de l’entreprise, by Christophe Rebours and Inès Pauly (Diateino, October 2016).
Based on “How Satya Nadella is making Microsoft cool again, and taking on Apple and Amazon” by Paul Smith (Financial Review, November 2016); “How Microsoft CEO Satya Nadella did what Steve Ballmer and Bill Gates couldn’t” by Matt Weinberger (Business Insider, January 2016) ; “Satya Nadella, l’homme qui réenchante Microsoft” by Romain Guegneau (Les Echos, February 2012) ; “Microsoft’s New CEO Nadella Says Secret To Success Is ‘Renew’ Or Die” by Connie Guglielmo (Forbes, April 2014).
Based on L’expérience, le nouveau moteur de l’entreprise by Christophe Rebours and Inès Pauly (Diateino, December 2016) and “Why the Millions We Spend on Employee Engagement Buy Us So Little” by Jacob Morgan (Harvard Business Review, March 2017).
Based on, inter alia “The Value of Customer Experience Quantified”, Webinar of Peter Kriss , (hbr.org, 2015), “Retail’s Future: Where Customer Experience and Employee Engagement Converge”, Eric Feinberg , (Foresee, 2015), “Une entreprise plus efficace grâce à l’expérience employé”, Bertrand Duperrin (www.duperrin.com, 2015) and an interview with Abubakr Safashatri, Marketing & Communication Manager EAU, Marriott International, Dubaï.
Based on Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World by Don and Alex Tapscott (Portfolio, May 2016) ; « How Blockchain Technology Could Change The World » by Bernad Marr (Forbes, May 2016)
Based on, among others, Tilt: Shifting Your Strategy from Products to Customers by Niraj Dawar (Harvard Business Review Press, November 2013) and the case studies on Nike, Danone, Best Buy and Toyota.
Based on Extreme Trust: Honesty as a Competitive Advantage by Don Peppers and Martha Rogers (Portfolio, April 2012), La confiance numérique by Daniel Kaplan and Renaud Francou (FYP Editions, April 2012) and “Amazon.com’s three digital engines” by Stéphane Distinguin (faberNovel, 2011).
Based on “Le management saisi par les jeux” by Kevin Werbach, Rajat Paharia and Daniel Debow, December 2011 (www.paristechreview.com), “Gamification is here to stay” by Gabe Zichermann, April 2011 (www.theatlantic.com) and other sources.
Ethical purchases are far less common than most surveys predict. What is behind this gap between intentions and reality? How can consumers' ethical values and their purchasing behaviors be reconciled? Based on “Values versus Value” by Timothy Devinney, Pat Auger and Giana M. Eckhardt (Strategy+Business, Spring 2011) and “Understand the Postrecession Consumer” de Paul Flatters and Michael Willmott (Harvard Business Review, Summer 2009).