Long term strategy : Corporate social responsibilityBack
Based on The big pivit, Radically Practical Strategies for a Hotter, Scarcer, and More Open World by Andrew S. Winston (Harvard Business Review Press, April 2014), an interview with Mike Barry, Director of Sustainable Business at Marks & Spencer and an interview with Tamara « TJ » Dicaprio, senior director environmental sustainability at Microsoft Corporation.
Special contribution from Wayne VISSER, adapted from an article first published by Greenbiz as “Cowboys, spaceships and CSR 2.0” (May 2015), and his book Sustainable Frontiers: Unlocking Change through Business, Leadership and Innovation (Greenleaf, June 2015).
Based on “Corporate Empathy Is Not an Oxymoron” (Harvard Business Review, January 2015) and “The Empathy Era: Women, Business and the New Pathway to Profit” by Belinda Parmar (Lady Geek, June 2014), “Empathy: the Most Valuable Thing they Teach at HBS” by James Allworth (Harvard Business Review, May 2012) and Empathie et compassion en entreprise by Gilles Teneau (ISTE Editions, February 2014).
Based on Return On Character: The Real Reason Leaders and their Companies Win by Fred Kiel (Harvard Review Press, March 2015), “Pourquoi des managers même pas méchants prennent-ils des decisions immorales ?” by Sonia Arnal (Allez Savoir!, January 2015); How unconscious bias affects everything you do,” by Howard Ross (Fast Company, October 2014); “Loyalty to a Leader Is Overrated, Even Dangerous,” by Julie Irwin (Harvard Business Review, December 2014); “Peer Pressure for Teens Paves the Path to Adulthood” by Shirley S. Wang (The Wall Street Journal, June 2013) and the interview with Erica Wikman, Chief Compliance & Ethics Officer, Volvo Car Group.
Based on Nature’s Fortune, How Business and Society Thrive by Investing in Nature by Mark Tercek, (Basic Books, April 2013), “Cold-water detergents get a cold shoulder” by Andrew Martin and Elisabeth Rosenthal (The New York Times, September 2011), “Corporate citizenship: profiting from a sustainable business” (The Economist, 2008) and “The sustainability advantage” by Bob Willard (RBC Royal Bank, March 2010).
Based on, among others, the JUMP Forum (Paris, 24 May 2012) and the Forum Européen Diversité (Paris, 3 July 2012), “Engaging Men in Gender Initiatives: What Change Agents Need to Know,” by Jeanine Prime and Corinne A. Moss-Racusin (Catalyst 2009) and an interview with Frank McCloskey, retired vice president of Diversity & Inclusion (2000 – 2010), Georgia Power, June 2012.
Based on “Wellness is the Responsibility of Business as Well as Worker” by Ellen Galinsky (huffingtonpost.com, September 2009); “Investing in workforce health generates higher productivity” (towerswatson.com, November 2011); “Sitting all day: worse for you than you might think” by Patti Neighmond (npr.org, April 2011) and “Quel est l’état de santé des salariés en France en 2010?” “What is the state of employee health in France in 2010?”, a Sociovision survey for Malakoff Médéric (December 2010).
Based on Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth by Navi Radjou, Jaideep Prabhu and Simone Ahuja (Jossey-Bass, May 2012), and the interview with Armin Bruck, CEO Siemens India, April 2012.
Based on “Emerging markets willing to pay more for ‘green’ products” by Sumner Lemon (InfoWorld, January 2010), “Ghana: Bamboo bikes in high demand” by Kofi Adu Domfeh (Africa News, March 2011), “Striving for Positive Water Impact” by PepsiCo & The Nature Conservancy, 2011, “Doing green business with emerging markets” from the 11th European Forum on Eco-Innovation (European Commission Environment, October 2011).
Thus far, CSR policies have not been noted for their overwhelming impact. On the whole, they remain a result of legal obligations or peripheral engagements. Wayne Visser suggests instead envisioning societal engagement as an integral part of strategy. Based on The Age of Responsibility, CSR 2.0 and the New DNA of Business by Wayne Visser (Wiley, February 2011) and an interview with Thomas Osburg, Director Europe Corporate Affairs at Intel, April 2011.