Long term strategy : Internationalization
Based on Fish Can’t See Water: How National Culture can Make or Break Your Corporate Strategy by Kai Hammerich and Richard D. Lewis (Wiley, September 2013), Being Global: How to Think, Act, and Lead in a Transformed World by Angel Cabrera and Gregory Unruh (Harvard Business Review Press, April 2012), “How to Argue Across Cultures” by Jeanne Brett, Kristin Behfar and Jeffrey Sanchez-Burks (Harvard Business Review, December 2013) and the interview with Daniel Ian, R&D engineer and Africa & Middle East business developer, Mitsubishi Electric.
Based on Success in Africa: CEO Insights from a Continent on the Rise by Jonathan Berman (Bibliomotion, September 2013).
Based on, among others, Being Global: How to Think, Act, and Lead in a Transformed World by Angel Cabrera and Gregory Unruh (Harvard Business Review, April 2012), Beyond Tribalism: Managing Identities in a Diverse World by Celia de Anca (IE Publishing, June 2012) and “Hidden Dimensions of Culture and Intercultural Management” by Gebhard Deissler (Paris 1 University, 2012), and an interview with Deborah Winter, global talent manager at Johnson & Johnson, September 2012.
Based on “Global Business Speaks English” by Tsedal Neeley (Harvard Business Review, May 2012) and “Overcoming the Stress of Englishization” by Kim Girard (Harvard Business School Cases, March 2012)
Some emerging companies achieve world-class status. What are the secrets behind this incredible success? What strategies have they adopted to consolidate their market positions and ensure continual development? Based on the book by Antoine van Agtmael, "The Emerging Markets Century" (Free Press, 2007), and the interview with Horacio Forjaz, executive vice-president of corporate communications, Embraer, Brazil, and Tulsi Tanti, chairman and managing director of Suzlon Energy, India.
What skills do "global leaders" need? Based on "Leadership Without Borders", Ed Cohen (John Wiley & Sons, 2007), and the interview with Annick Renaud-Coulon, president of the European Club of Corporate Universities and the Global Council of Corporate Universities, and Anousheh Ansari, founder and chairman of Prodea Systems, United States.
What are the reasons behind the considerable success of emerging markets companies? Based on “Emerging Giants: Building World-Class Companies in Developing Countries” by Tarun Khanna and Krishna G. Palepu, Harvard Business Review, October 2006, and on an interview with Güler Sabanci, chairperson of Sabanci Holding (Turkey).
Is Brazil going to play a major role in the world economy? Based on an article by Mehdi Ramdani, Business Digest, July 2007, and an interview with Philippe Pommez, international vice-president, Natura (Brazil).