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Operational effectiveness  :  Research & development

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Tapping into the Global Brain Through a Strategy of Open innovation

N° 181, January 2008

Companies are increasingly recognising the importance of reaching beyond their four walls to identify new sources of creativity and innovation. How to translate this realisation into actions? Based on "The Global Brain", Satish Nambisan, Mohanbir Sawhney (Wharton School Publishing, 2007), a Boeing case study, and the interview with Debra Park, The Dial Corporation, a Henkel Company (US).

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