Operational effectiveness : Research & development
Companies are increasingly recognising the importance of reaching beyond their four walls to identify new sources of creativity and innovation. How to translate this realisation into actions? Based on "The Global Brain", Satish Nambisan, Mohanbir Sawhney (Wharton School Publishing, 2007), a Boeing case study, and the interview with Debra Park, The Dial Corporation, a Henkel Company (US).
What kinds of investments should businesses make to protect the environment and generate competitive advantage? Based on “Competitive Environmental Strategies: When Does it Pay to Be Green?” by Renato Orsato, California Management Review, Winter 2006, and on an interview with Richard Christie, general manager of strategic development, Ravensdown Fertiliser Co-operative Ltd (New Zealand).
Most leaders believe that environment and economy are incompatible, contradictory concepts. According to popular belief, companies can only hope to do “less harm” and limit environmental damage. Nonetheless, there are alternative ways of tackling the problem. By Anne Gouyon and Maximilien Rouer, BeCitizen.