Economy & society : Economy
Synthesis by Caroline Kelcher, Business Digest, December 2014.
Based on The Zero Marginal Cost Society by Jeremy Rifkin (Macmillan, April 2014); Capital in the Twenty-First Century by Thomas Piketty (HUP, April 2014); The critique of capital in the 21st century by Guillaume Allègre and Xavier Timbeau (OFCE, March 2014); A Bigger Prize: How We Can Do Better Than the Competition by Margaret Heffernan (Public Affairs, April 2014); Who Owns the Future? by Jaron Lanier (Simon & Schuster, May 2013); and the G9+ conference “Internet va-t-il tuer le capitalisme?” with Jeremy Rifkin, Jacques Attali, Jean-Marc Daniel and Clara Gaymard (November 2014).
Based on The Third Industrial Revolution by Jeremy Rifkin (LLL, February 2012); Makers: The New Industrial Revolution by Chris Anderson (Crown Business, October 2012); and “The time of spin-offs” (“Le temps des spin-off”) by Patrick Arnoux (Le Nouvel Economiste, November 2012), and the interviews with Stéphanie Tramicheck, Etsy country manager France, and Dr. Harish Hande, founder and Managing Director, SELCO India.
Based on The Pirate Organization: Lessons from the Fringes of Capitalism by Rodolphe Durand and Jean-Philippe Vergne (Harvard Business Press, December 2012) and an interview with Rodolphe Durand.
How can companies ensure long-term growth at a time when consumers are spending less? Based on “How to Market in a Downturn,” by John A. Quelch and Katherine E. Jocz, Harvard Business Review, April 2009, and an interview with Sir Martin Sorrell, CEO, WPP. Focused based on “How to Market in a Downturn,” by John A. QUELCH and Katherine E. JOCZ, Harvard Business Review, April 2009, and an interview with Sir Martin SORRELL, CEO, WPP.
Can we continue to categorically dismiss consumers in Southern countries at a time when companies are struggling to find new markets? Based on « Profitable Business Models and Market Creation in the Context of Deep Poverty: A Strategic View », by Christian Seelos and Johanna Mair, Academy of Management Perspectives, November 2007, and the interviews of Iqbal Quadir, founder and director of the Legatum Center for Development and Entrepreneurship at MIT (USA), February 2009.
How can companies reduce costs without threatening their future? Based on “Driving Down Cost: How to Manage and Cut Costs Intelligently” by Andrew Wileman, Nicholas Brealey Publishing, June 2008, and on an interview with Chehab Wahby, lead partner, OC&C Consultants (Germany), January 2009.
Some emerging companies achieve world-class status. What are the secrets behind this incredible success? What strategies have they adopted to consolidate their market positions and ensure continual development? Based on the book by Antoine van Agtmael, "The Emerging Markets Century" (Free Press, 2007), and the interview with Horacio Forjaz, executive vice-president of corporate communications, Embraer, Brazil, and Tulsi Tanti, chairman and managing director of Suzlon Energy, India.
Is Brazil going to play a major role in the world economy? Based on an article by Mehdi Ramdani, Business Digest, July 2007, and an interview with Philippe Pommez, international vice-president, Natura (Brazil).