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SELCO India: An energy revolution in service to the poor

N° 232, December 2012

According to Harish Hande of Selco India, decentralized solar energy solutions are the best way to respond to the needs of those at the bottom of the economic pyramid. Could these consumers be key drivers of the renewable energy revolution foreseen by Jeremy Rifkin?

Do we need pirates?

N° 232, December 2012

Pirate organizations are key contributors to the development of capitalism, as they constantly push the boundaries. Pirates operate at the frontline of business, which means that keeping a closer eye on them would undoubtedly help leaders to anticipate more of the major breakthroughs of tomorrow. Based on The Pirate Organization: Lessons from the Fringes of Capitalism by Rodolphe Durand and Jean-Philippe Vergne (Harvard Business Press, December 2012) and an interview with Rodolphe Durand.

Tailoring Marketing Strategies to New Consumers

N° 200, October 2009

How can companies ensure long-term growth at a time when consumers are spending less? Based on “How to Market in a Downturn,” by John A. Quelch and Katherine E. Jocz, Harvard Business Review, April 2009, and an interview with Sir Martin Sorrell, CEO, WPP. Focused based on “How to Market in a Downturn,” by John A. QUELCH and Katherine E. JOCZ, Harvard Business Review, April 2009, and an interview with Sir Martin SORRELL, CEO, WPP.

When Business Becomes a Tool For Fighting Poverty

N° 193, February, 2009

Can we continue to categorically dismiss consumers in Southern countries at a time when companies are struggling to find new markets? Based on « Profitable Business Models and Market Creation in the Context of Deep Poverty: A Strategic View », by Christian Seelos and Johanna Mair, Academy of Management Perspectives, November 2007, and the interviews of Iqbal Quadir, founder and director of the Legatum Center for Development and Entrepreneurship at MIT (USA), February 2009.

Cutting Costs Without Sacrificing the Long-Term

N° 192, January 2009

How can companies reduce costs without threatening their future? Based on “Driving Down Cost: How to Manage and Cut Costs Intelligently” by Andrew Wileman, Nicholas Brealey Publishing, June 2008, and on an interview with Chehab Wahby, lead partner, OC&C Consultants (Germany), January 2009.

Emerging Giants: Companies That are Challenging Western Business Dominance

N° 176, July-August 2007

Some emerging companies achieve world-class status. What are the secrets behind this incredible success? What strategies have they adopted to consolidate their market positions and ensure continual development? Based on the book by Antoine van Agtmael, "The Emerging Markets Century" (Free Press, 2007), and the interview with Horacio Forjaz, executive vice-president of corporate communications, Embraer, Brazil, and Tulsi Tanti, chairman and managing director of Suzlon Energy, India.

Is Brazil Living up to its Promise?

N° 176, July-August 2007

Is Brazil going to play a major role in the world economy? Based on an article by Mehdi Ramdani, Business Digest, July 2007, and an interview with Philippe Pommez, international vice-president, Natura (Brazil).

Finding Effective Solutions to the Problem of Global Warming

N° 173, April 2007

How can businesses transform the challenges posed by global warming into opportunities to generate growth and hone competitive advantage? Based on the Lehman Brothers study by Dr. John Llewellyn, "The Business of Climate Change", February 2007, and the interview with Bénédicte Faivre-Tavignot, pedagogical director of the HEC master's degree programme in sustainable development management, and Katharine Richter Brass, Ecomagination program manager, GE Energy.

BRIC: Improving Business Strategies in Developing Countries

N° 173, April 2007

Brazil, Russia, India, and China: are these countries in line with forecasted growth? Based on an overview of current events in BRIC and on an interview with Stefano Pelle, vice-president and COO of the Russia and South Asia division of Perfetti Van Melle.

The Positive Economy: Creating Wealth Through Climate Restoration

N° 173, April 2007

Most leaders believe that environment and economy are incompatible, contradictory concepts. According to popular belief, companies can only hope to do “less harm” and limit environmental damage. Nonetheless, there are alternative ways of tackling the problem. By Anne Gouyon and Maximilien Rouer, BeCitizen.

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