What explains the succes of social entrepreneurs and how to follow their example? Based on the book by John Elkington et Pamela Hartigan, The Power of Unreasonable People, Harvard Business Press, February 2008 and the interviews with Emmanuel Marchant, executive vice-president of danone.communities (France) and Vikram Akula, CEO and founder of SKS Microfinances (India) February 2009.
A woman who wears a headscarf applies for a position in a cosmetics firm; an executive leaves a meeting to go and say his prayers. These are the types of situations facing companies that are willing to embrace diversity! What should be done in such circumstances? Based on ‘Managing Workplace Secularity’, a professional conference held on 25 April 2008 and organized by Dynamique Diversité (dynamic diversity).
How can businesses transform the challenges posed by global warming into opportunities to generate growth and hone competitive advantage? Based on the Lehman Brothers study by Dr. John Llewellyn, "The Business of Climate Change", February 2007, and the interview with Bénédicte Faivre-Tavignot, pedagogical director of the HEC master's degree programme in sustainable development management, and Katharine Richter Brass, Ecomagination program manager, GE Energy.
How can companies see clearly with a vast range of potential social causes? Based on "Corporate Social Responsibility", by Philip Kotler and Nancy Lee, Wiley, December 2004, and the interview with Ronald Jeurissen, professor at Nyenrode University, the Netherlands, and Dan Henkle, Senior Vice President of Social Responsibility, Gap, Inc., US.
How words are used in the business world? Based on an interview with Nottingham Business School lecturers Nigel Holden and Carole Tansley, who are preparing an article entitled “Management in Other Languages: Philological Diversions for Cross Cultural Insights”, as well as an interview with Andreu Solé, professor at the HEC Group, Paris.
Is the “European Dream” about to supplant the “American Dream”? Based on The European Dream, by Jeremy Rifkin, published by Jeremy P. Tarcher, 2004, and the interview with Hans J. Tümmers, professor at the European School of Business in Reutlingen, Germany, and the article by Hervé Borensztejn, Director of EADS Corporate Business Academy.
The new environmental promotion. Based on the book edited by Robert F. Durant, Daniel J. Fiorino, and Rosemary O’Leary, "Environmental Governance Reconsidered" (MIT Press, 2004), the article by Michael Lewis, "The Irresponsible Investor" (The New York Times Magazine, June 6, 2004), and the interview with Jean-François Pilliard, General Director of Human Resources, Communication, & Sustainable Development at Schneider Electric.
The baby boomer retirement: an issue long overlooked. Based on Lost Knowledge by David W. de Long, Oxford University Press, 2004, and the interview with Frank Lekanne Deprez, director of Zeropace Advies and senior lecturer, Nyenrode University, the Netherlands, and Wouter Vlasblom, director of human relations, Siemens Netherlands.
The Millennial Generation: a challenge for employers. Dossier based on Cool Search, by Jean Lammiman and Michel Syrett, Capstone 2004, the interview with Patrick Lemattre, Professor at the HEC Groupe (international business school, Paris), and Anne Iceton, Graduate Program Manager, AXA UK.
Boycott: an effective weapon? Focus based on the article “Why We Boycott: Consumer Motivations for Boycott Participation” by Jill Gabrielle Klein, N. Craig Smith and Andrew John, published in the Journal of Marketing review in July 2004 and on an interview with Marc Drillech, president of Publicis Dialog, France.