How global is your company?

Hammerich and Lewis state that a genuinely “global” company is the exception rather than the rule, noting that strategy is inevitably influenced by national culture. This reality is reflected in the fact that fewer than 2% of Fortune Global 500 companies generate over 20% of their turnover in more than three countries. In the latest…

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The world is not flat!

New York Times journalist and editorialist Thomas Friedman’s The World is Flat: A Brief History of the Twenty-first Century came out in 2005. Friedman argues that the pressure of three decades of economic and technological change had “flattened” the globe, and that this was the result in particular of open sourcing, delocalization, and free, rapid…

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The stress-free approach to adopting a corporate language!

Based on: “Global Business Speaks English” by Tsedal Neeley (Harvard Business Review, May 2012). Hiroshi Mikitani, CEO of the e-commerce giant Rakuten, made a bombshell announcement in March 2010: the Japanese company’s 7,100 employees had two years to become competent in English! With fewer than ten per cent of the group’s employees able to speak…

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