Michel Hébert and Business Digest, a Lovestory
Michel Hébert, vice president of TWBA France, Business Digest subscriber since 1996.
I think I am in love with Business Digest. I need my monthly Business Digest at hand to keep my mind sharp. And I need the reassurance of seeing my collection of Business Digest arranged tidily in my library. I look at them lovingly, because I know that I will find in them an invaluable, matchless store of information. I know the date when my Business Digest arrives, and when it is a little late, I quickly become anxious, running to the mailman and, completely distraught, ask, “you don’t have my Business Digest?!”
How can I explain this love affair?
I will begin with its appearance: my Business Digest is restrained and elegant, not overstated. That is important: my Business Digest knows how to carry itself, it has a certain class. Next, I open my Business Digest, and then, then my mind is opened onto all sorts of subjects. And herein lies the talent of Business Digest: it is a guide to open-mindedness, toward a comprehensive knowledge of things that we hear about here and there in only superficial, mechanical ways. The writers at my Business Digest are able to select the right topic and cover it using an appropriate tone and innovative point of view. They are always one step ahead and have a gift for deciphering the fundamental issues behind major global transformations. And that is why I say, possessively, my Business Digest.