Is it time to envision R&D centers in Nigeria? Recruit engineers from Yemen? Design computers for users aged 65+ in Japan? Yes, yes, and yes, say experts on demographic change. The aging of the global population represents yet another reason to adopt more polycentric talent and market management strategies. As birth rates continue to fallRead more…

Nowadays, consumers everywhere demand that their individual characteristics be taken into account. The time for internationalization strategies based on standardization is over: get ready for glocalization. Nokia’s conduct in India offers a premium illustration of glocalization. Not only has the company optimized local marketing schemes, but it has set an example for the rest ofRead more…