Nowadays, consumers everywhere demand that their individual characteristics be taken into account. The time for internationalization strategies based on standardization is over: get ready for glocalization. Nokia’s conduct in India offers a premium illustration of glocalization. Not only has the company optimized local marketing schemes, but it has set an example for the rest ofRead more…

No customer can come first without valuing and winning the engagement of employees. The Indian company HCLT, a veritable laboratory for employee motivation and engagement, unveils its iconoclastic methods Taking care of employees is the best way to attract customers. That, in a nutshell, is the management philosophy of Vineet Nayar, CEO of HCL TechnologiesRead more…