As the trend continues to mature, companies that went in blindly are facing numerous disillusionments in regards to social media, including difficulties harnessing collective intelligence, the risk of reduced employee productivity, and damage to brand reputation… But these are not reasons to abandon a shift toward Enterprise 2.0. As with any strategic project, social mediaRead more…

On average, companies still spend between 70 and 90% of their marketing budget on traditional media (ads in print media or on television, promotional campaigns, etc.). The main obstacle to the rise of marketing 2.0 is the difficulty that managers encouter with effectively measuring ROI for campaigns on social networks. Read our focus Facebook, Twitter,Read more…